In 2002 Matt Cole started working for all3sports.com, the leading triathlon retailer in the U.S. as the Manager and head bike fitter. After working at all3 for 6 years and graduating from the Robinson School of Business at Georgia State University, Matt founded Podium Multisport, in Druid Hills in 2010.
Podium is a full-service triathlon store that focuses on fit first. A concept that Matt developed at all3 as their manager and brought as the focus for Podium. Fit First focuses on getting the customer on the right bike to meet their goals by first taking the customer through an extensive bike fitting process.
In 2016 almost exactly 14 years later Matt had the opportunity to acquire all3sports.com and combine the two best multisport names in the business. Today Podium and all3sports are the leading multisport retailer East of the Mississippi and South of the Canadian Border. A franchise store located just North in Charlotte, North Carolina.