History

We’ve been in this business for a long time so we are confident we can help answer any question you may have.

How long? In 2002 Matt Cole started working for all3sports.com, the leading triathlon retailer in the U.S. as the Manager and head bike fitter. After working at all3 for 6 years and graduating from the Robinson School of Business at Georgia State University, Matt founded Podium Multisport, in Druid Hills in 2010.

Podium is a full-service triathlon store that focuses on fit first. A concept that Matt developed at all3 as their manager and brought as the focus for Podium. Fit First focuses on getting the customer on the right bike to meet their goals by first taking the customer through an extensive bike fitting process.

In 2016 almost exactly 14 years later Matt had the opportunity to acquire all3sports.com and combine the two best multisport names in the business. Today Podium and all3sports are the leading multisport retailer East of the Mississippi and South of the Canadian Border. A franchise store located just North in Charlotte, North Carolina.

Meet the team

  • Matt Cole Founder & CEO of Podium Multisport, Atlanta Endurance Group, LLC And all3sports.com

    Matt grew up in Blue Ridge, GA and moved to Atlanta in 1999 to attend Georgia State University where he earned a B.S. in Kinesiology. He than decided to earn his MBA from Georgia State University- Robinson College of Business to support his entrepreneurial Spirit.

  • Matt Wheeler aka Wheels Store Manager and Professional POKEMON Player

    Wheels is an Atlanta native who has been doing Triathlons for almost 20 years. After traveling the world in his twenty’s he landed back in Atlanta.
    When he’s not training for triathlon he enjoys getting pitted in sick barrels.  He has dreams of retiring from Triathlon one day and pursue being an American Ninja Warrior or Surf Bum.

  • Lee Redfern
    Lee Redfern Service Manager

    If you’ve been around cycling in Atlanta for a while, then you possibly already know Lee Redfern. Lee has been in the Bicycle Business since 1984 when he began his career working at his Family’s shop, Challenge Schwinn.

    If you haven’t met Lee before, then you need to know this: Lee has been involved in many shops in the Atlanta area, including being one of the very first employees at all3sports, even before it was all3sports.com! He’s worked as a Team Mechanic for the US National Junior Track and Road Race teams, is a USA Cycling Certified Mechanic, and an infinitely knowledgeable resource for all things Cycling and beyond.

    Lee has a daughter, Matilda, and enjoys Pizza, Doughnuts and Coffee, although not necessarily all at the same time.

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